Results from the Intacct CFO Perspectives Survey were striking. With business reporting and analytics overwhelmingly listed as the CFO’s most important initiatives to support their business (80 percent), the survey finds that CFOs want more insights into their business than simply broad stroke profit/loss performance. Tools that provide greater understanding of nuanced business performance metrics such as customer lifecycle, churn, and business unit performance—specifically data analytics (61 percent) and systems integration (71 percent)—will be the CFO’s top technological investments over the next 18 months.
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